You've come to expect quality when you use an IRWIN textbook. The supplementary material created to accompany the Second Edition of Marketing: Creating Value for Customers will offer you both quality and value. Take a look!
The Churchill & Peter Testing System
You have asked for solid, application-oriented questions, and we are delivering precisely that in a variety of multiple-choice and short-answer formats. Each of the 200 questions per chapter will have a page reference, a difficulty rating, and a classification- many questions will include rationales. In addition, whatever the size of your classroom, you'll appreciate the diversity and quality of our testing system, which includes TELETEST, our unique phone-in test generation service, and COMPUTEST, our computerized test generator, available in several formats!
The Churchill & Peter Instructor's Manual
You asked for flexibility. This IM enables the new instructor to teach the course with confidence, and the experienced instructor to have access to a variety of new resources to complement their lecture. A visual flow-diagram will function as a lecture-organizer to present various teaching options and show how and where to best use each of the supplemental resources. Additional lecture materials, exam-ples, and notes will be included to help you gear your discussion to your audience, large or small!
The Churchill & Peter Videos
Videos are ranked as one of the most important supplements in the Introductory Marketing class. This new video package will live up to your expectations, giving you the variety of current topics your students will want to see, and the tools needed to generate the thoughtful classroom discussions you value. There are 20 videos, one for each chapter, covering a wide range of contemporary subjects-from the Internet and technology to clothing and sporting goods. Also accompa-nying each video are creative teaching suggestions promoting analytical thinking about the issues being addressed.
The Churchill & Peter Media Resource Guide
You asked that the tools be accessible. The MRG will make that happen-serving as an instructor manual to all of the media resources (Video, PowerPoint, CD ROM, Homepage)! It will offer you suggestions on how to use each of our media tools, and show you how to best enhance your own style of teaching!
The Churchill & Peter PowerPoint/Acetates
You asked for images that were both valuable as teaching tools and readable in your classrooms. We are creating 200 visually and contextually appealing slides, which will include advertisements, key figures, and tables. Over 80% of the ma-terial will be new, from sources outside the text!
The Churchill & Peter Presentation CD ROM
You can create your visual presentation and customize your lecture notes with this easy to use multimedia tool. The Churchill & Peter Presentation CD ROM contains the Lecture Notes, the Instructor's Manual, the Test Bank, the PowerPoint Slides, the Advertisements, the Transparencies, Video clips, and more. This exciting product will be available for Fall 1997 classes!
The Churchill & Peter Electronic Study Guide
The Electronic Study Guide allows your students to quiz their knowledge of market-ing terms and apply concepts in a fun and interactive format. If you have trouble getting your students to purchase the study guide, there is no need to worry. We will provide this study guide on our Homepage. We will also package it with Marketing: Creating Value for Customers, Second Edition, upon request.
The Churchill & Peter Homepage
The Homepage is intended to continually add value to your class every semester with the most current information available. You will find current events organized by topic, chapter quizzes, a Career Profile for each unit, a Customer Discussion Forum, Teaching Tips, Additional Test Questions, Internet Application Questions with links to other Homepages and more! We invite you to explore the Churchill & Peter Homepage at www.irwin.com/marketing/value, where you can watch for more information on our new relationship with Business Week.
Marketing Interactive: Building Skills for Your Career CD ROM
This exciting and unique CD ROM allows your students to simulate the world of marketing and gives them the opportunity to apply the concepts they are learning in class. As your students work through the different business situations, they will strengthen their critical thinking, decision making, and communication skills. They will learn how to use the Internet to solve real business problems and they will learn the importance of building relationships in the business world. Marketing Interactive is organized around four careers: Brand Manager, Marketing Research Manager, Advertising Manager, and Sales Manager, and each is referenced in the text to encourage students to explore the subject further. Career Coverage
We will offer your students a wonderful opportunity to explore marketing careers through the Career Appendix, the Marketing Interactive: Building Skills for your Career CD ROM, and the Career Profiles, referenced on each Part Opener and found on the Homepage. This coverage is something your students are sure to value as they prepare for their future.
