Current Events

Chapter 1

The following is a listing of articles that relate to articles in this area:

Flint, Jerry (1997), "Company of the Year," Forbes, January 13, 83-87.

This article features the Chrysler Corporation as Forbes Magazines company of the year and the reasons surrounding this selection. The article stresses the adoption and institutionalization of the marketing concept by Chrysler as one of the integral components of its success.

http://www.forbes.com/forbes/97/0113/5901082a.htm

Stewart, Thomas A. (1995), "After All you’ve Done For Your Customers, Why Are They Still Not Happy?" Fortune, December 11, Vol. 133, No.2, 178-182.

As the tittle of this article suggests, the author attempts to examine why consumers are not happy. Fully cognizant of the marketing concept organizations have began to track a new index titled -- the American Customer Satisfaction Index (ACSI). The article critiques the prevailing measures of customer satisfaction and recommends a test to assess customer satisfaction.