Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 1

  1. Using the Cadillac web site as an reference, identify the major advantages of car shopping on the web.

    http://www.cadillac.com/

  2. What would be some potential disadvantages of using the web for an automobile purchase?

  3. Discuss how Universities can provide value for potential incoming students using the web in the application process? Compare this to the traditional application process. Tap into your own school's home page and evaluate how its utility in the application process.

    http://www.wiu.edu





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