Marketing: Creating Value for Customers.


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Learning Objectives Chapter 1

7.) List the elements of a marketing mix.

The four Elements of Marketing Mix (The Four P's) include:

  1. Product--What the marketer offers to customers

  2. Price--The amount of money or other resources marketers ask for their offerings.

  3. Placement (Channels of Distribution)- How products and services are delivered to markets or made available for exchanges.

  4. Promotion (Communication)--How marketers inform, persuade, and remind customers about products and services.





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