Marketing: Creating Value for Customers.


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Chapter 10 Learning Objectives

After reading this chapter and the student study guide, you should be able to:

  1. Explain what makes a product "new."

  2. Identify the steps in developing a new product.

  3. Discuss how various characteristics of products play a role in marketing.

  4. Describe the role of packaging and labeling for new products.

  5. Give reasons why many new products fail.

  6. Describe ways in which companies organize to carry out the product development effort.

  7. Summarize approaches to shortening the time required for developing new products.





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