Marketing: Creating Value for Customers.


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Chapter 10 Key Terms

new product (p. 258)warranty (p. 269)
concept testing (p. 264) guarantee (p. 269)
concurrent engineering (p. 265)product feature (p. 269)
standard test market (p. 266)universal product code (UPC) (p. 274)
controlled test marketing (p. 266)venture team (p. 278)
simulated test marketing (p. 266)commercialization (p. 267)




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