Wyatt, John (1997), "E*Trade: Is this Investing's Future?" Fortune, March 3, Vol. 135, No. 4, pp. 190-192.
This article highlights the emergence of web based trading. E"Trade, is the organization that is profiled. It is reported that web based trading will reduce transaction costs to a fraction of their earlier costs. This is recognized as a momentous shift and parallels are drawn with the initial emergence of the discount brokers in the 70's.
Peppers, Don and Martha Rogers (1996), "Intimate Exchange," Forbes, October 7, p. 32.
This article purports employing learning relationships and community knowledge as mechanisms to enhance profits. Peapod, an online grocery store, is profiled as an example to illustrate the importance of the blending today's technology with the relationship notion. Factors critical to generating a learning relationship are also identified.
