Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 11

  1. Services possess a distinct set of characteristics in comparison to products. For the following web based service providers, identify how their services differ from a traditional product.
    http://www.ac.com/
    http://www.coldwellbanker.com/
    http://www.iflyswa.com/

  2. Surf the WWW and identify two banks that will let you open a bank account with the web as the main menus of communication (HINT: you might consider visiting sites of major banking firms such as Bank of America and Citibank.

  3. Surf the WWW and identify an organization that allows:
      a. A stock trade on the web-A trade is defined as the buying or selling of stock.
      b. A real estate listing.









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