Marketing: Creating Value for Customers.


MHHE home.

Chapter 11 Key Terms

services (p. 286)
goods-services continuum (p.289)
consolidators (p. 299)
off-peak pricing (p. 298)






Copyright ©1999 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

If you have a question or a problem about a specific book or product, please fill out our Product Feedback Form.
For further information about this site contact mhhe_webmaster@mcgraw-hill.com
or let us know what you think by filling out our Site Survey.


Corporate Link