Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 12

  1. Assume that you are in the market for a new notebook computer. Identify the specifications for the notebook computer of your choice and visit the following web sites to determine which vendor provides the greatest value for you.

    http://www.gateway.com
    http://www.ibm.com
    http://www.dell.com

  2. Book and music stores have been among the most successful vendors on the WWW. Surf the web for some comparison shopping for a book of your choice Also identify the typical pricing strategy adopted for this product category.

    http://www.amazon.com
    http://www.barnesandnoble.com


  3. Surf the WWW and identify vendors whose products/services lend themselves to the following pricing strategies:

      a. Mark up pricing
      b. Rate-of-return pricing
      c. Demand-backward-pricing









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