| price (p. 310) | marginal revenue (p. 315) |
| fixed costs (p. 317) | reference price (p. 322) |
| demand curves (p.310) | profit (p. 315) |
| variable costs (p. 317) | demand-backward pricing (p. 323) |
| life cycle (p. 311) | marginal analysis (p. 316) |
| markup pricing (p. 317) | value pricing (p. 324) |
| price elasticity (p. 313) | price fixing (p. 325) |
| rate-of-return pricing (p. 318) | deceptive pricing (p. 326) |
| total revenue (p. 315) | price discrimination (p. 326) |
| break-even analysis (p. 319) | predatory pricing (p. 326) |
| average revenue (p. 315) | dumping (p. 327) |
| break-even point (p. 319) | bait-and-switch (p. 328) |
