Greco, Susan (1997), "Are Your Prices Right?" Inc. Magazine., January, V. 19, No. 1, Pg. 88-89.
This article discusses how revenue management pricing can enhance the overall performance of an organization. This pricing strategy recognizes that "no two customers value a product or service exactly the same way." The airline industry knows this pricing method as "yield management" and has used it with much success. The article also furnishes other examples of successful and unsuccessful deployment of this pricing method.
Inc. Staff (1996), "Benchmark: Make the Price Right," Inc. Magazine., November, Vol. 18, No. 16, Pg. 84.
This brief article recognizes that entrepreneurs are getting more sophisticated in pricing their products. The article benchmarks the approach business executives use to price their latest products and services.
