Marketing: Creating Value for Customers.


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Chapter 13 Key Terms

FOB with freight allowed (p. 354) quantity discount (p. 344)
discount pricing (p. 344) seasonal discount (p. 345)
price lining (p. 343) trade discount (p. 346)
rebate (p. 344) cash discount (p. 346)
every-day-low-prices (edlp) (p.349) trade-in allowance (p. 346)
loss leader pricing (p. 347) promotional allowance (p. 346)
prestige pricing (p. 351) promotional discount (p. 347)
psychological pricing (p. 350) odd-even pricing (p. 351)
FOB origin pricing (p. 352) bundle pricing (p. 351)
uniform delivered pricing (p. 353) geographic pricing (p. 352)
list price (p. 340) uniform pricing (p. 343)
penetration pricing (p. 340) basing point pricing (p. 354)
skimming pricing(p.341) countertrade (p. 355)
market price (p. 344) price war (p. 356)






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