Greco, Susan (1996), "The Buddy System," Inc. magazine., October 22, Vol. 18, Pg. 52 – 54 +.
This article discusses multilevel marketing (also referred to as direct selling or network marketing) as a potential channel to access target markets. The pros and cons of this type of marketing are discussed. Organizations such as Equinox, MCI, Excel Communications and many others that have used multilevel marketing are featured.
Alex, Taylor (1996), "If you cut waste, you win," Fortune, December 9, Vol. 134, Pg. 213 – 214 +.
The author interviews Womack and Jones in which they discuss the concept of lean production, originally promoted by Toyota, and apply it to corporate functions such as R&D and distribution. The authors discuss the challenges faced by American business in the production of goods and services, and the management of change in the business cycles through adoption of lean thinking.
