Internet Application Questions

Chapter 14

1. This chapter discusses the notion of direct and indirect channels. Surf the WWW and identify two marketers utilizing a direct channel. What are the pros and cons of using a direct channel? What is an indirect channel? Surf the WWW and identify two marketers that may be classified as indirect channels. What are the pros and cons of this arrangement?
   
   
2. Surf the web and identify a franchising company on the web. Characterize its distribution system on the basis of the discussion in the chapter.
   
   
3. Recently home buyers and sellers have moved away from using brokers. Surf the following sites and classify the following web sites on the basis of the discussion provided in this chapter. What are the pros/cons of home shopping on the web? Can you identify another product category that can utilize a similar strategy?
   
   http://www.owners.com
   http://www.fsbo.net
   http://www.ezbuy.com