Marketing: Creating Value for Customers.


MHHE home.

Chapter 14 Learning Objectives

After reading this chapter and the student study guide, you should be able to:

  1. Summarize the nature of distribution channels and their role in creating exchanges.

  2. Identify the basic types of distribution channels for consumer and organizational goods and services.

  3. Describe some variations of the basic types of channels.

  4. Explain how marketers use traditional and alternative channels.

  5. Discuss principles for selecting distribution channels and working with channel members.

  6. Evaluate legal and ethical considerations in distribution.





Copyright ©1999 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

If you have a question or a problem about a specific book or product, please fill out our Product Feedback Form.
For further information about this site contact mhhe_webmaster@mcgraw-hill.com
or let us know what you think by filling out our Site Survey.

Corporate Link