Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 15

  1. Using the search engines available on the WWW (such as Lycos, Yahoo) surf the Web and identify three organizations that may be classified as wholesaler. Can you sub-classify them on the basis of the discussion in the chapter?

  2. Classify the following firm on the basis of a site visit to their home page. Justify your classification on the basis of the information provided by the organization and the discussion in the textbook.
    http://www.allenlund.com

  3. Which type of wholesaling middleman is most appropriate/most likely to be used by the following organizations/products:
    http://www.valvoline.com/
    http://www.wal-mart.com/
    http://www.cocacola.com/







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