Marketing: Creating Value for Customers.


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Chapter 15 Learning Objectives

After reading this chapter and the student study guide, you should be able to:

  1. Describe the role of wholesaling in distribution.

  2. Define basic categories of wholesalers.

  3. Describe marketing strategies used by wholesalers.

  4. Discuss trends in wholesaling and retailing.

  5. Identify the tasks in the physical distribution process.

  6. Explain how marketers evaluate and control the physical distribution process.

  7. Summarize trends in physical distribution.





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