Learning Objectives Chapter 15

2.) Define basic categories of wholesalers.

Merchant wholesaler -- A wholesaler that is independent of producers, taking title to the products they handle. The types of merchant wholesalers include:

• Rack Jobber -- A wholesaler that performs most distribution functions in addition to providing and stocking racks for merchandise.
  
  
• Cash-and-Carry Wholesaler -- One that carries a limited selection of products and does not transport those products.
  
  
• Drop Shipper -- A wholesaler that takes title to products but does not handle physical distribution.
  
  
• Trucker Jobber -- A wholesaler that operates a small warehouse and trucks that carry goods to retailers.
  
  
• Manufacturers' Wholesalers -- Producers may set up their own wholesaling operation, such as sales or branch offices.
  
  
• Brokers and Agents -- Intermediaries that bring together the producer and the customer in a sales arrangement.