Marketing: Creating Value for Customers.


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Chapter 15 Key Terms

wholesaler (p. 392) agent (broker, manufacturer's
representative) (p.396)
merchant wholesaler (p.394)physical distribution (p.399)
full-service wholesaler (p.394)mode of transportation (p.400)
general merchandise wholesaler (p.395)intermodal transportation (p.402)
service merchandiser (rack jobber) (p.395)piggyback service (p.402)
cash-and-carry wholesaler(p.395)freight forwarder (p.403)
drop shipper (p.395)public warehouse (p.403)
truck jobber (p.396)just-in-time (JIT) inventory management (p.407)
warehouse (p.403)electronic data interchange (EDI) (p.408)
specialty wholesaler (p.395)limited function wholesaler (p.395)






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