| retailer (p.414) | on-line marketing (p.421) |
| specialty stores (p.417) | integrated direct marketing (p.422) |
| mass merchandisers (p. 417) | forward buying (p. 425) |
| category killers (p.417) | diverting (p.425) |
| convenience store (p.418) | store image (p.428) |
| nonstore retailing (p.418) | site selection (p.425) |
| direct marketing (p.419) | atmospherics (p.429) |
| direct selling (p.420) | wheel of retailing (p.432) |
| direct mail marketing (p.420) | frequent-shopper programs (p.433) |
| telemarketing (p.421) | quick-response inventory management (p.434) |
| direct-action advertising (p.421) | video selling system (p.435) |
| vending machine (p.418) | |
