Merritt, Jennifer (1996), "Tour the Campus Without Leaving Home," Business Week, October 21, Pg. 157.
This article discusses the ability of a Web site in facilitating the critical college decision. Business schools have been quick in recognizing the benefits of including Web sites as part of the communications mix. These sites possess the ability to provide prospective students with a virtual tour, which can be a logical starting point in the college selection process. The author lists examples of sites that are characterized as "The Picks" and the "Pans."
Garber, Joseph R. (1997), "Know Your Customer," Forbes, February 10, V. 159, Iss. 3, Pg. 128.
Detailed customer information/records have traditionally been nested within specific salespeople or customer relation personnel. This restricted marketing information flow within the organization and consequently the ability of the organization to provide a high quality service. This article heralds the arrival of software that traces customer relations. This software traces customer relations and empowers any member of the sales or customer service department with the ability to access this data and provide a high quality interaction.
