Internet Application Questions

Chapter 17

1. The text identifies the communication process to include elements such as encoding, decoding, message, message channel, feedback and noise. Use the following home page to identify each of the above mentioned elements of the communication process.
   
   http://www.swatch.com/
   
   
2. Most marketers have found advertising to be the most logical application of the WWW. Surf the WWW and identify two marketers who have successfully deployed the Web for other promotional purposes.
   
   
3. The text identifies/discusses multiple techniques for effective marketing communications. How does the WWW compare with the traditional marketing communication techniques? Does it possess any unique pros/cons?