Levine, Joshua (1997), "Conditional Hedonism," Forbes, February 10, V. 159, Pg. 154.
This article discusses the current trend in which marketers encourage extravagance without guilt. The article discusses the marketing of luxury goods as possible heirlooms. Honing in on the legacy factor is viewed as a mechanism to overcome guilt. The author reports that even companies such as Lands’ End have not been immune from such a trend.
Kroll, Luisa (1996), "Entertainomercials,’ Forbes, November 4, V. 158, Pg. 322 +.
The author discusses the emergence of a new hybrid commercial message that tends to blur the line between entertainment and advertising. Multiple examples of movies (entertainment) possessing blatant product pitches are profiled while commercials (advertising) which seem to entertain are also discussed.
Levine, Joshua (1996), "Brands with Feeling," Forbes, December 16, V. 158, Pg. 292-294.
The article notes that as products become less differentiated advertising has moved from the traditional USP based strategy to one that is completely image and feeling based with no concrete claims about the product. The article goes on to discuss multiple examples of this trend.
