Internet Application Questions
Chapter 18
- Which type of advertising is represented by the following homepages? Use the definitions furnished
in the chapter to be as specific as possible.
http://www.nike.com/
http://www.ge.com/
http://www.energizer.com/
- A recent development on the WWW has been the emergence of organizations such as
(http://www.actionpack.com/,
http://www.couponx.com/,
http://www.coupon.com/ ) have begun to distribute
sales promotion devices on the WWW. What are the benefits of such a strategy?
- Many organizations have started using the WWW as a public relations tool. This is especially true
for organizations that have had to deal with accidents in the public arena (for example:
http://www.valujet.com/). Surf the WWW and
identify two other organizations using the WWW for the purposes of public relations. Is this an
effective public relations effort for the organizations selected?
