Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 19

  1. Many organizations have found the WWW to be an ideal source of prospects. Surf the Web and identify two organizations that are utilizing the Web for prospecting.

  2. Which type of presentation technique is most likely to be used by the sales personnel of each of the following organizations.

    http://www.boeing.com/
    http://www.mci.com/
    http://www.wal-mart.com/
    http://www.jcrew.com/


  3. What types of sales jobs are most likely to be found in the following organizations:

    http://www.att.com/
    http://www.blackanddecker.com/
    http://www.mcdonalds.com/
    http://www.ahpc.com/








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