Marketing: Creating Value for Customers.


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Chapter 19 Key Terms

order getting (p. 504)approach (p. 511)
order taking (p. 505)sales presentation (p. 511)
order delivery (p. 505)stimulus-response presentation (p. 512)
support salespeople (p. 506)formula selling presentation (p. 512)
missionary salespeople (p. 506)canned presentations (p. 512)
technical specialists (p. 506)need-satisfaction presentation p. 512)
team selling (p. 506)telemarketing (p. 513)
seminar selling (p. 507)objections p. 513)
relationship selling (p. 507)closing (p. 514)
prospecting (p. 509)bribery (p. 525)
cold canvassing (p. 510)follow-up (p. 515)
qualifying (p. 510)sales plan (p. 515)
preparation (p. 510)expense account report (p. 526)
sales territories (p. 515)sales management (p. 515)
major account management (p. 516)independent sales representatives (p. 516)
network (multilevel) selling (p. 517)motivation (p. 519)
salary (p. 521)commission (p. 521)
sales quota (p. 522)bribes (p. 525)
call reports (p. 526)






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