Internet Application Questions
Chapter 2
- Before the development of the world wide web, market researchers were forced to find secondary
data (social, political and legal, cultural, economic, natural, technological, and
competitive) via, library visits, book and magazines, and other printed material. This was very
time consuming. How does the web facilitate this process and what are its advantages? Are
there any potential disadvantages in using the web?
- Drawing information from the listing of sites provided in the technology implications,
construct a competitive profile for the automobile industry. Briefly evaluate this profile
on the basis of the legal, social, and cultural environments.
- Using the same sites listed above, construct a competitive profile for the travel and tourism
industry. Briefly evaluate this profile on the basis of the legal, social, and cultural
environments.
- Develop a profile for the current regulatory environment as it relates to
business.
