The Impact of Technology

Chapter 2

The proliferation of the WWW has enhanced the ability of marketers to conduct certain components of the environmental analysis. The U.S. government publishes a wealth of information and the WWW has simplified the access to this information in a significant fashion. A web site that provide a conducive mechanism of conducting environmental analysis is at http://www.census.gov

In addition to tracking census data, this site provides a wealth of information on current economic indicators. Examples of data tracked include:

U.S. International trade in goods and services

• Housing starts
• Advanced report on durable goods manufacturers' shipments and orders
• Advanced monthly retail sales
• Manufacturing and trade inventories and sales

Some of the other government agencies maintaining a web presence include:

• Executive Branch
• Federal Agencies and Commissions
• Judicial Branch
• Legislative Branch
• Inter-Agency Organizations
• Other Indexes and Lists of Servers

A comprehensive listing of U.S. government sites and their associated web addresses is available at http://www.usdoj.gov/other-link.html