| environmental scanning (p.28) | marketing ethics (p.42) |
| economic environment (p.30) | price fixing (p.43) |
| business cycle (p. 30) | natural environment (p.44) |
| inflation (p. 30) | demarketing (p.44) |
| gross income (p. 31) | green marketing (p.44) |
| disposable income (p. 32) | technological environment (p.46) |
| discretionary income (p.32) | Internet (p.46) |
| political-legal environment (p.33) | world wide web (p.46) |
| regulations (p.35) | competitive environment (p.48) |
| consumerism (p.36) | competitive advantage (p.48) |
| social environment (p.38) | pure competition (p.49) |
| demographics (p.38) | monopolistic competition (p.49) |
| regional marketing (p.39) | oligopoly (p.49) |
| social responsibility (p.41) | monopoly (p.49) |
| cause-related marketing (p.41) | ethics (p.42) |
