Internet Application Questions
Chapter 20
- Surf the Web pages for the following organizations and determine which type of organizational
structure is most likely to be applicable. Justify your response.
http://www.cambellsoup.com/
http://www.airbus.com/
http://www.unilever.com/
http://www.dow.com/
- A marketing audit is defined as "an in-depth, systematic review of an organization's strategic
business unit's environments, objectives, plans, strategies, activities, and personnel of concern
to marketing." Surf the WWW and identify an independent organization that offers this service.
(Hint: Use a search engine like: Lycos, Yahoo)
