Marketing: Creating Value for Customers.


MHHE home.

Chapter 20 Key Terms

category manager (p. 534)network organizations (p.536)
product manager (p. 534)virtual corporation (p. 537)
brand manager (p. 534)Gantt chart (p. 538)
strategic alliances (p. 535)critical path method (p.539)
core competencies (p. 535)group incentive system (p.543)
cost analysis (p. 549)activity-based costing (p.550)
control (p. 543)sales analysis (p. 546)
marketing audits (p. 552)




Copyright ©1999 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

If you have a question or a problem about a specific book or product, please fill out our Product Feedback Form.
For further information about this site contact mhhe_webmaster@mcgraw-hill.com
or let us know what you think by filling out our Site Survey.

Corporate Link