The following is a listing of articles that relate to this area:
Jordan, Miriam (1996), "Marketing Gurus Say: In India, Think Cheap, Lose the Cold Cereal," Wall Street Journal, October 11, A7.
This article recognizes the challenges faced by multi-national companies in adjusting their marketing strategies to local conditions. This article specifically deals with the growing market economy in India. While market size is recognized as a big plus, the article recognizes/discusses the adjustments Western multinationals in the consumer products area are making to gain access into this market behemoth.
Taylor, Alex III (1997), "Danger: Rough Road Ahead," Fortune, March 17, 114 – 118.
This article discusses the market conditions for automobiles in the growing economies of South East Asia. While recognizing the attractiveness associated with a growing market the author recognizes the dangers of doing business in these markets. The issues of fierce competition, low margins, governmental role, and channel development are also discussed.
