Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 3

  1. Noticing rising standards of living and a growing free market economies in South East Asia, Ford Motor Corporation is keen on establishing a manufacturing facility in South East Asia. They have narrowed their choices to include three countries: China, India, and Malaysia. Develop a profile examining the business climate in each of these countries and recommend a country to house Ford's new manufacturing facility.

    http://www.ita.doc.gov/

  2. As markets are becoming global there has been an added emphasis on protecting the environment. List three current/hot issues identified by the Organization for Economic Cooperation and Development (OECD)

    http://www.oecd.org/

  3. When entering a foreign market, how can a marketer "learn" that country's culture?





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