Marketing: Creating Value for Customers.


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The Impact of Technology

Chapter 3

With the rapid advances in technology and breaking down of traditional barriers, businesses have realized that future growth/prosperity lies in looking at the market place on a more global basis. The U.S. governmentıs Department of Commerce has taken this to heart in adopting the mission statement "... dedicated to helping U.S. businesses compete in the global marketplace...". This is done by providing entrepreneurs with factual data on most regions of the world, including an elaborate profile of each region, with detailed demographic and economic data on each nation. This information is furnished at their web site (http://www.ita.doc.gov/). Information is organized under the following categories: Trade Information Center, Export Assistance Center, Import Administration, Trade Statistics, Regions and Countries, Industries, and Cross Cutting Programs.







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