Marketing: Creating Value for Customers.


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Chapter 3 Learning Objectives

After reading this chapter and the student study guide, you should be able to:

  1. Identify important characteristics of the major trading partners of the United States.

  2. Define basic measures of a nation's economic condition.

  3. Discuss the political and legal considerations that marketers weigh when deciding whether to enter foreign markets.

  4. Describe the impact of cultural characteristics on the success of a marketing effort.

  5. Identify major demographic and lifestyle trends of interest to marketers serving foreign markets.

  6. Discuss global issues concerning the natural environment.

  7. Summarize the issues marketers consider when scanning the technological environment on a global scale.




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