The following is a listing of articles that relate to this area:
Levinson. Jay, C. (1997), "Hands On Plan of Attack," Inc. January, Number 1, 84-85.
This article posits that a systematic approach to marketing has become more critical because today’s small organizations face a multitude of marketing choices. Optimal selection of the marketing options has become more involved. The article provides a step-by-step approach to creating, implementing, and evaluating a marketing plan. The importance of a marketing calendar and regular evaluation of each component of the marketing plan are also discussed.
Pickens, J.C., and Gregory G. Dess (1996), "The Seven Traps of Strategic Planning," Inc., November,
V. 18, Number 16, 99 – 101.
The authors posit that most strategic failures are avoidable and that there is much to be gained from examining others failures. There is recognition that a strategy need not be brilliant to succeed. A sound strategy that is well conceived and implemented without errors is prescribed as the recipe for success. The authors go on to discussing seven common strategic traps that must be avoided.
