Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 4

  1. It is time to wear a consultant's hat and solve an actual case on the basis of the information learned in chapter.


  2. A mission statement formally states the reason for the existence of an organization. Visit the following sites and evaluate the statements on the basis of the guidelines presented in this chapter:

    http://www.wiu.edu/
    http://www.unf.edu/coba/mission.html

  3. On the basis of your brief exposure to the material surrounding mission statements; develop a mission statement for your dream enterprise.







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