Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 5

  1. Visit the following site and determine your primary and secondary VALS profile. What are the chief traits of your profile type. Why is it important for a marketer to know its target markets psychographic profile?

    http://future.sri.com/VALS/VALSindex.shtml


  2. Surf the WWW and locate three organizations conducting primary research.





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