| marketing research (p.112) | causal research (p.123) |
| data (p.112) | experiment (p.123) |
| information (p.114) | test marketing (p.123) |
| marketing decision support system
(MDSS) (p.114) | observation (p.124) |
| single-source data (p.116) | survey (p.125) |
| primary data (p.118) | mall intercept (p.126) |
| statistical inference (p.118) | focus group interview (p.126) |
| probability sampling (p.119) | in-home interview (p.127) |
| benchmarking (p.119) | coding (p.128) |
| secondary data (p.119) | tabulation (p.128) |
| research design (p.121) | geographic information system (GIS)
(p.129) |
| exploratory research (p.122) | technical-market research (p.130) |
| descriptive research (p.122) | Usenet (p.131) |
