Internet Application Questions
Chapter 6
- MTV has become synonymous with the youth market. Evaluate the MTV
web site by identifying the social and cultural influences.
http://www.mtv.com/
- This chapter recognizes the impact of situational factors in the
consumer buying process. Identify which of the situational factors
are addressed by the following web site:
http://www.landsend.com/
Identify which situational factors are most relevant and least relevant
for shopping on the web?
