Marketing: Creating Value For Customers

Marketing: Creating Value for Customers.

Chapter 6 Key Terms

consumer (p. 142) limited decision making (p.148)

consumer behavior (p.142) extensive decision making (p.149)

motivation (p.142) culture (p.150)

utilitarian needs (p.144) core values (p.150)

hedonic needs (p.144) subculture (p.151)

consideration set (p.145) social class (p.154)

attitude (p.146) reference groups (p.155)

cognitive dissonance (p.147) family life cycle (p.158)

routine decision making (p.148)

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