Internet Application Questions
Chapter 7
- This chapter articulates that organizational buying behavior is distinct from individual consumer behavior.
Visit Dell Computer Corporation's web site and evaluate if it recognizes the business market as a distinct
segment. How is this any different from the individual consumer page on the same site?
http://www.dell.com/
- Derived demand has been defined as the demand for organizational goods that is dependent on the demand for
consumer goods. Surf the WWW and identify two sites whose primary purpose is to enhance sales of its buyer
products in order to enhance their sales (derived demand).
Hint**
http://www.milk.org
http://www.plasticsresource.com/
