Marketing: Creating Value for Customers.


MHHE home.

The Impact of Technology

Chapter 7

The fiercely competitive marketplace has seen the emergence of a new phenomenon. There is formal recognition in viewing an organizationís suppliers as partners. This phenomenon is particularly visible in the manufacturing sector. Automobile companies, aircraft manufacturers and a multitude of computer companies have created alliances that compliment each others skills. Prior to the proliferation of the WWW this process was slower and constrained. The WWW has expedited this process and organizations willingly post information on the process/procedures involved in doing business with them. A good example of one such company is the Boeing corporation.

Boeing clearly furnishes information for its customers, suppliers and vendors. This is done in order to quickly provide contractual information as required by individual purchase contracts.







Copyright ©1999 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

If you have a question or a problem about a specific book or product, please fill out our Product Feedback Form.
For further information about this site contact mhhe_webmaster@mcgraw-hill.com
or let us know what you think by filling out our Site Survey.


Corporate Link