Marketing: Creating Value for Customers.


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Chapter 7 Key Terms

producers (p.171)new task purchase (p.183)
intermediaries (p.172)value analysis (p.184)
Standard Industrial Classification (p.175)vendor analysis (p.185)
derived demand (p.177)competitive bidding (p.189)
acceleration principle (p.177)purchasing agents (p.190)
sole sourcing (p.178)source loyalty (p.192)
straight rebuy (p.182)reciprocity (p.192)
just-in-time inventory (p.183)buying center (p.192)
modified rebuy (p.183)






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