Internet Application Questions

Chapter 8

1. Surf the following organization's web cites and evaluate their effort at catering to individual market segments on the basis of the variables discussed in the chapter:
   
   http://www.iflyswa.com/
   http://www.dell.com/
   http://www.gateway.com/
   
2. Develop a psychographic profile of the target market the following organizationis attempting to reach:
   
   http://www.sharperimage.com/
   
3. Can you find two more organizations on the web which share this psychographic profile?
   
   
4. Identify three web based marketers who use geographic segmentation as part of their strategy in identifying their target market/s