| market (p. 200) | consolidated metropolitan statistical
area (CMSA) (p. 210) |
| market segmentation (p. 201) | psychographic segmentation (p. 210) |
| mass (undifferentiated) marketing
(p. 201) | geodemography (p. 214) |
| segment marketing (p. 202) | benefit segmentation (p. 212) |
| niche marketing (p. 202) | brand loyalty (p. 213) |
| differentiated marketing (p. 203) | market potential (p. 221) |
| individual marketing (p. 203) | product position (p. 219) |
| demographic segmentation (p.
205) | positioning map (p. 220) |
| geographic segmentation (p. 210) | target market (p. 201) |
| Metropolitan statistical area (MSA)
(p. 210) | global marketing (p. 223) |
| Primary metropolitan statistical area
(PMSA) (p. 210) | multidomestic marketing (p. 223) |
