Marketing: Creating Value for Customers.


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Internet Application Questions

Chapter 9

  1. Visit the following sites and classify the consumer goods produced by each of these organizations on the basis of the discussion in the text:

    http://www.gateway.com/
    http://www.cocacola.com/
    http://www.honda.com/

  2. Identify a vendor on the web whose products, services cater to both the business an consumer markets. Articulate the criteria of distinction between business goods and consumer goods.

  3. Visit the following web sites and classify the businesses' products in keeping with the criteria discussed in the text:

    http://www.ac.com/
    http://www.boeing.com/
    http://www.cisco.com/

  4. Visit the following web site and specify if the product discussed is a fad. Justify.

    http://ty.com/







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