| consumer products (p. 230) | innovators (p. 239) |
| industrial products (p.230) | early adopters (p. 239) |
| convenience products (p.230) | early majority (p. 239) |
| shopping products (p. 230) | late majority (p. 239) |
| specialty products (p. 230) | laggards (p. 239) |
| unsought products (p. 230) | brand (p. 240) |
| installations (p. 233) | brand name (p. 240) |
| accessory equipment (p. 233) | brand mark (p. 240) |
| component parts and materials (p.
233) | trademark (p. 240) |
| raw materials (p. 233) | service mark (p. 240) |
| supplies (p. 233) | brand extension (p. 240) |
| business services (p. 233) | family brand (p. 240) |
| durable goods (p. 234) | manufacturer's brand (p. 242) |
| nondurable goods (p. 234) | private brand (p. 242) |
| product life cycle (p. 235) | generic (brands) products (p.243) |
| primary demand (p. 235) | brand equity (p. 246) |
| secondary demand (p. 235) | product mix (p. 248) |
| fashion (p. 237) | product line (p. 248) |
| fads (p. 238) | line extension (p. 249) |
| product diffusion (p. 239) | trade name (p. 240) |
