Welcome to the Marketing: Creating Value for Customers 2/e website. The text's authors, Gil Churchill and J. Paul Peter, have worked with all of us here at Irwin/McGraw-Hill to publish the best principles of marketing book presently available. We are confident that this site will add significant value to your use of the book, just as the book is sure to enhance your understanding of a myriad of marketing concepts and issues.

The website features a host of teaching resources for the professor. The Multimedia Resource Guide by Tom Ainscough (Univ. of Massachusetts-Dartmouth), video notes by Chris Manolis (Loyola Marymount), and a collection of PowerPoint slides (Bob Bauld) are all readily available to you here.

For the student, Dave Bloomberg and Mandeep Singh (both at Western Illinois Univ.) have prepared an online study guide. Students will be able to explore an assortment of marketing-oriented topics most notably the implications of technology and then to test their knowledge thanks to a series of chapter quizzes. Enjoy your visit to the Marketing: Creating Value for Customers 2/e website!